Home > Social Media, Web for Business > What is a successful e-marketing campaign?

What is a successful e-marketing campaign?

Your business has a website. Prospective customers find your website, learn about your business, and potentially make a purchase. It’s as easy as that, right?

Not so fast! Do you advertise your business offline via TV, radio, newspaper, or magazines? Do you attend industry tradeshows? Do you list your business in the Yellow Pages? Do you sponsor community events? Do you belong to a Chamber of Commerce? Do you network? If you don’t, chances are your business has either struggled or has not lived up to its potential. Advertising and marketing are essential functions of business. You wouldn’t just build a pizza shop and sit back and wait for everyone to come in out of curiosity…you’re going to go out and get them! The same principle applies to online.

There are countless ways to market your business online, and the wonderful thing is, most of them are free. They only require the knowledge of how to use them, and the time investment to put them to use. Before you start, you should know that a successful e-marketing campaign is strategically planned and implemented, with a consistent message about your company. A successful e-marketing campaign does not have to be highly structured, but it does need to be very consistent. A successful e-marketing campaign is extremely powerful because it’s largely interactive with the online community. A successful e-marketing campaign is both personal and transparent and allows the online community to connect to people within a business, not just the business.

Your e-marketing campaign should center around your website as the “living” source of information about your company, products, employees, etc. I call it “living” because this information and media should be fresh, interesting, and regularly updated. From your website, you should extend out into the internet by offering education, entertainment, and social interaction. This is where other websites come into play…you need to be regularly engaged with bookmarking sites to connect to web explorers, blog sites to offer your educational/entertaining information, and social networking sites to make connections and interact with them. The end result of this process will be stronger connections to potential customers, brand recognition, thought leadership, higher search engine rankings, and more traffic to your website.

Don’t wait to launch your e-marketing campaign…the longer you do, the harder it will be to catch up to your competitors. Separate yourself from your competitors in your industry and show potential customers that you are passionate about your business. Get out there and get involved in the social internet and reap the rewards!

If you would like an informational meeting to discuss marketing your business online, I’d be happy to help you assess your strengths, weaknesses, opportunities, and threats, and come up with an e-marketing initiative for your company.

 Josh Davis, Technology Strategist – SRC Technology Solutions

 joshd@srctechnology.com – (423) 267-0588

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